The average age of the Indian consumer is going down. Realtors are going to deal with younger clients every year. These clients demand professional service.
To provide professional service you need to have the right tools in your arsenal. A good CRM (Customer Relationship Management) software is one such tool.
If you are still on spreadsheets (excel) or on books (I hope not) or you search for proposals on your email when you need it – then it’s time to upgrade to a software. Here’s a list of CRM software options for realtors.
There are some fantastic free CRMs available for small businesses like ZOHO or INSIGHTLY. These are sales management tools which will help you keep a track of all your opportunities, manage contacts, manage tasks and much more. But, won’t help you with property matchmaking which I believe is the core reason why you need to use a CRM.
Hence I am only listing the ones that help make matchmaking of properties with the relevant enquiries and vice-versa. In simpler terms the software will suggest matching list of properties for your buyer’s requirement. Similarly, it will throw up possible buyers for every property that you record.
The list is ordered alphabetically.
- B2B Bricks – A cloud based solution that’s gaining popularity.
- My Prop Matrix – A relatively newer entrant in the market, cloud based.
- Property Able – Built on the famous Salesforce cloud platform, it is the most expensive of the lot.
- Realty Redefined – One of the first options available for realtors. No longer offer an offline version.
- T3 Property Management – The only option from the list that offers an offline CRM.
Costs: A cloud based solution will cost you upwards of Rs.1,000/month + taxes. This price point is complete value for money for a good CRM software. No? How much did you spend on your last dinner with your family? With me now?
Of course, the cost will go up depending on the number of licenses you need, whether you want an integrated website and level of customisation required in the website.
CONCLUSION: The best way to decide on a CRM would be to get a demo and ask for references from the sales team of existing users. Call them and ask them for their opinion on the product and the support. A good product has to be backed with reliable support.
There are some realtors who have their custom CRMs 🙂 If you are one of them, please share with us how your experience has been with these customised products. Also, if you know of others CRMs available for realtors, please share them in the comment box below.