The One Thing

Why The One Thing?

Between the blizzard of phone calls, inspections, meetings, transactions, registrations and commuting, where’s the time to read a book? And a book on time management when realtors scheduled are completely dictated by the client’s time, how does that tie in?

Realtors are entrepreneurs and all of us are juggling too many roles and responsibilities. We all want to take our business to the next level. And the one thing we need is to get more done in less time. We want the money while maintaining the balance between work and family responsibilities.

For instance if you have one or more of these questions, The One Thing can help you take a decision:

  • How do I get more leads in less time?
  • How do I keep my client’s happy?
  • How do I keep my employees happy?
  • How do I spend more time with my family?
  • What do I do to go to the next level in my business?

Of course, there are no direct answers. The authors provide us a system that will help us take these decisions. Hence, The One Things is a must read for realtors. The One Thing is a productivity and time management book unlike any other. The One Thing is written for the chaos of our times.

Picture courtesy: www.the1thing.com

The Content

The book is divided in to 3 parts:

  1. Lies – debunks myths and lies that we have come to live with like multitasking, everything is equally important, what it means to be disciplined, the science behind will power and whether big is really bad?
  2. Truth – Helps us ask the right question – the one to focus on, how to make this a habit and discovering great answers for that one question.
  3. Extraordinary results – describes the path to achieving extraordinary results and the pitfalls to avoid to get there. And finally tips on practically executing the one thing.

The Writing

The authors Gary Keller and Jay Papasan have given us a profound and enjoyable book to read. It’s peppered with fascinating quotes and backed by well researched articles. They’ve even underlined and circled important ideas in the book. Their one thing was to make the book easy to read and refer to! It works because this makes it very effective to refer back to the book when you need clarity on something.

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Underlined matter by the authors itself, makes it easy to refer back to the book.

The Authors

Gary Keller is the chairman of the board for Keller Williams Realty. He has co-authored other best sellers like The Millionaire Real Estate AgentThe Millionaire Real Estate InvestorSHIFT: How Top Real Estate Agents Tackle Tough Times & others. He named Ernst & Young Entrepreneur of the Year for Central Texas and the second-most influential person in the real estate industry by REALTOR® Magazine. His one thing is teaching and he’s active on Facebook

Jay Papasan has co-authored the bestselling Millionaire Real Estate series with Gary Keller. He was earlier the editor at Harper Collins Publishers. He co-owns a successful real estate team with his wife Wendy. He’s on Facebook.

Conclusion

The ONE reason why you should read this book is that it’s effective. It’s got a 4.1/5 rating on Good Reads (The world’s largest site for book recommendations). In the sub continent it’s priced at Rs.299 making it affordable for all. If you need tools, forms, webinars or videos they are available at http://www.the1thing.com/resources

Where to buy

You can buy the book at Amazon India at Rs.190 or Flipkart at Rs.224 and other book stores. A kindle version is available at Rs.153.90. Prices given are as on 4th July 2015.


The Contest


Would you like to win a hardcover copy of The One Thing? Simply post a comment on this page and we’ll pick 2 random winners. Comments could be about other books you have read and liked, what you thought about our review or anything related to the topic.

Rules:

  1. Contest ends on 10th July 2015.
  2. Book will be couriered to you in India only where Amazon India delivers.
  3. The decision of Realtalyst Online Services LLP will be final and binding on all participants.
5/5 Book review: The One thing by Gary Keller & Jay Papasan: A must read for realtors
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16 thoughts on “5/5 Book review: The One thing by Gary Keller & Jay Papasan: A must read for realtors

  • July 8, 2015 at 09:01
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    “The One Thing” helped me to be single minded & acquiring a one track mind. Finding out what is that “ONE THING” that can make me find the purpose, priority & productivity in my business.
    I found that “ONE THING” that makes me different.

    I worked towards it & today this ” ONE THING ” has made be successful.

    Reply
    • July 9, 2015 at 08:30
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      Im glad you chose the book “The One Thing” as your maiden book review on your blog ’cause, with the increasing amount of information overload and the resulting stress, its getting increasingly challenging to make the optimum use of time and yet, meet deadlines. So no matter how cliche it sounds, the concept of The One Thing is indeed the need of the hour. More so in the beautifully dynamic but recklessly chaotic field of Indian Real Estate Market, where competition has thoroughly heated up but working/business standards have a lot of ground to cover vis-a-vis its global counterparts.

      While some wonderful time management Apps like Any.Do have hit the market which can help you jot down the professional and personal things to do, clients to focus on, etc… so often, at the end of the day, I realise that all I have managed to complete, were the tasks that were driven by urgency and not by importance. It’s so critical to move forward with a sense of purpose rather than just fire-fight, in a bid to stay afloat…

      Businesses are fast changing. And if we Realtors don’t gear up at being more organised, use technology more effectively, scaling up our businesses rapidly, forget that dream-retirement in a decade…we will find ourselves starring at, extinction of contemporary realtors during a similar timeframe or maybe even less.

      But as palaces are also built, one brick at a time… we can also achieve extraordinary results by completing ONE THING at a time.

      Thanks for the crisp review. While I would have loved you to share some more concepts the author has shared in this acclaimed book, I think your review is motivating enough to make this, my next, immediate read. Chrs!

      Reply
      • July 9, 2015 at 16:25
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        Hi Dhiren,

        Thanks for your comments 🙂 I wanted to ensure I don’t reveal much about the concepts of the book because that would not have been appropriate. I am glad it seems interesting to you. Though, have updated it to reflect why it’s relevant to realtors.

        Reply
    • July 9, 2015 at 16:34
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      Hi Manish,

      Since you’ve read the book already, would you recommend any other book for realtors?

      Reply
    • July 9, 2015 at 16:57
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      It’s a very useful book, we hope you can get your hands on this one soon 🙂

      Reply
  • July 8, 2015 at 11:30
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    Based on your comments, I would certainly like to read this book.

    What is not clear though, is to what extent is the book specific to the real estate industry. The three-part book outline that is provided is perhaps valid for any business.

    But the real estate advisory / broking business is unique in many ways. It straddles the area between “Business” and “Profession”.There are very few enforeceable rules or code of conduct; no qualifications are necessary (in India) to practice; and the business for the last 25 years or so that I have been it, shows very little signs of reforming any time soon.

    That said, its importance cannot be over-emphasized. For most people the purcahse of a house is by far the single biggest financial decision of their lives. And at most they may be called upon to make this investment 1-3 times in their lives. There is very little scope for learning through experimentation. So, they need all the help they can get.

    For the individaul realtor, the challenges are several. Acquiring a thorough knowledge of the properties and the various laws and players in the business is only the starting point. Developing the business, choosing the right customers and areas of operations, facilitating transactions, protecting paymets, etc. are other challenges.

    Continuing education through meetings, seminars, reading books like yours, are all part of self-improvement for which there is really no end.

    Thank you for your effort!

    M.Balachandran

    Reply
    • July 9, 2015 at 16:30
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      Hi,

      Thank you for your comprehensive comment. I have taken your feedback and updated the review to show how it could be relevant to realtors. Here’s the update:

      “For instance if you have one or more of these questions, The One Thing can help you take a decision:

      How do I get more leads in less time?
      How do I keep my client’s happy?
      How do I keep my employees happy?
      How do I spend more time with my family?
      What do I do to go to the next level in my business?

      Of course, there are no direct answers. The authors provide us a system that will help us take these decisions. ”

      All the points you have mentioned are absolutely valid and we agree with you completely. Look forward to your insightful comments 🙂

      Reply
  • July 8, 2015 at 13:54
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    What comes accross from the short review is the book could be effective in unravelling the chaos that we find ourselves in. Should make for good reading.

    Reply
    • July 9, 2015 at 16:32
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      Yes, it will definitely be worth your time. Have you read any other book that you would like to recommend to other readers?

      Reply
  • July 8, 2015 at 20:58
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    After your review, it seems that ‘The One Thing’ is the ‘One Book’ that I must read!

    Reply
  • July 10, 2015 at 21:18
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    Hi ProRealtors…

    Reading your review it’s being irresistible not reading it…

    So I request to please send me one copy asap, Thanks…

    Reply
  • July 12, 2015 at 19:13
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    We all face this dilemma in a normal day to day schedule as to what I’m doing at this moment is correct or result oriented or do more important things … I too would definitely read this book as many times I do get deviated from what’s most important thing to do at a particular time

    Reply
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  • January 14, 2017 at 23:19
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    Reading the reviews of the book 📖 has motivated me and challenge me ……. If it doesn’t challenge me it will not change me. I am changed and motivated.

    Reply

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